Improve the Performance of Your Google Shopping Campaigns 


WhitePaper _10 Advanced Strategies


Google Shopping has become an indispensable service for retailers and e-commerces, it is not simply a place to promote your products online, it is the place to do so. Besides, Google Ads enlarges the possibilities by offering the chance to show your products to the people who really need them.

This whitepaper aims to help you find the right strategy to improve the performance and the results of your Google Shopping sales campaigns, as well as to let users expand their knowledge of Google’s services:

  • Google Shopping
  • Google Ads
  • Google Merchant Center

This whitepaper contains a selection of advanced strategies that will help you improve your digital performance online and optimize your sales campaigns on Google Shopping.

Each business has its own needs and audiences, that is why getting to know different possible strategies will let you decide properly which one you need to apply according to your business’ needs.

Who's this guide for?

This white paper is aimed at helping current users of Google services trying to improve and optimize the performance of their Google Shopping Campaigns. A certain level of expertise on Google Shopping and Google Ads is preferred to fully understand the content of this white paper.