How to solve the problem of data capture in online sales channels
ABSTRACT
Nowadays, you need to optimize the performance
of your e-commerce business with data-driven
insights. This is crucial if you want to develop
a business model that truly works and drives
conversions to your online store.
As the owner of an e-commerce business, you
probably need to keep a good track of extremely
relevant KPIs like conversion, competitive status,
and profit margins. In order to examine the latter
and find ways of improving them, you need to
have a solid data foundation. You simply cannot
risk the profitability of your business by making
decisions blindly.
Data, once again, becomes king in this respect.
That is why you need to get an accurate picture of
how your competitors’ online performance.
Who's this guide for?
The insights provided by the this guide are of interest to all those departments seeking valuable information on how to optimize the performance of their e-commerce business with data-driven insights. This information can be of great interest to the following departments and roles: Sales, Marketing, Market Research, Ecommerce Managers, Pricing and Purchase.
