How to create and optimize a full PPC strategy for your Sporting Goods e-Commerce Business




The sporting goods industry is characterized by its enormous competitiveness and high seasonality, as most of the sports are linked to a certain time of the year. To take advantage of the characteristics of this industry, e-commerce businesses in the sector should make use of PPC campaigns to get the most out of their product catalog.

In this white paper, we will create several PPC Campaigns. This resource also aims to identify and optimize PPC campaigns on the main advertising platforms:

  • Google Ads
  • Amazon Ads
  • Microsoft Ads
  • Facebook & Instagram Ads
  • Affiliate platforms.

    The white paper contains a selection of strategies for different networks such as Search or Display Campaigns on Google Ads, and for different audiences, from Prospecting to Retargeting audiences.

Who's this guide for?

The content of this document is aimed at both entry-level PPC managers as well as PPC campaign technicians, who will be able to improve and optimize the performance and metrics of these strategies thanks to the insights provided.