Google Analytics has become a very important partner for both e-commerce and physical stores with an online channel. This web analytics tool created in 2005 allows you to know the trends and behavior of users on your website.
In addition, with this software you can see important consumer data such as geographical origin, the device users have used, how they have found your page, etc.
This white paper is aimed at novice users so the most important topics of each report will be covered to provide a general idea of the data that can be obtained from this tool. In it, we will talk about how to set up Google Analytics for e-commerce.
Who's this guide for?
This white paper is aimed at helping novice users of Google Analytics trying to improve and optimize the usage of Google services. Make the most of your e-commerce by applying analytic tools.