We explain how omnichannel retailing can directly affect the state of prices. This is where agile pricing comes into action.
This e-book covers key points, including:
- Webrooming and showrooming as preceding steps to any purchase.
- Shopping landscape: Consumer behavior.
- Agile pricing: Adapting your pricing to market needs.
- Tools to implement agile pricing.
- Brick-and-mortar vs. Online stores: Price variation in multiple sale channels.